Global Marketing
Warren J. Keegan, Mark Green
The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The seventh edition examines the effect of the global financial crisis on global marketing strategy.
Năm:
2012
In lần thứ:
7th Edition
Nhà xuát bản:
Prentice Hall
Ngôn ngữ:
english
Trang:
594
File:
PDF, 19.90 MB
IPFS:
,
english, 2012