Marketing digital, estrategia implementación y práctica
Dave Chaffey, Fiona Ellis-ChadwickNow in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.
Năm:
2014
In lần thứ:
5
Nhà xuát bản:
pearson
Ngôn ngữ:
spanish
Trang:
728
ISBN 10:
6073227485
ISBN 13:
9786073227483
File:
PDF, 5.55 MB
IPFS:
,
spanish, 2014